First impressions is extremely important, especially in business when your end goal is to attract clients and customers. This statement is even more accurate when it comes to email business communication, as people are becoming more and more selective when it comes to their inbox. Spam emails and promotional offers from unwanted sources tend to make people wary of opening a new message, and this is where your professional email address comes into play.
A professional email address matters because it’s an extension of your business. As we said in the beginning, the appearance can make a difference, and if you want to build a brand and a reputation in your field, then you should have a professional business email account. As a business owner, you must address this issue before it starts damaging your company.