Google Ads or PPC (Pay-Per-Click) is a platform where businesses can pay to advertise their products or services online.
What are Google Ads?
Google Ads or PPC (Pay-Per-Click) is a platform where businesses can pay to advertise their products or services online. This can be optimized for a variety of platforms, like Search, Display, Video or Shopping.
When searching for a product or service on Google, you will notice that the top results usually mark as Ads. This is where you will see your business when a potential new client search for a product or service your company offers. The ranking of these results will be determined by a combination of a bidding war going on behind the scenes as well as how relevant your ad is to what the user are searching for.
In-depth research needs to be done to make sure your monthly budget is optimized to reach as many potential customers as possible. This can be done by analyzing keywords and audiences to make sure targeted traffic is driven to your website.
Wide Web Worx can assist you to stand out above all your competitors in order for users to rather use your business.
Pay-Per-Click Marketing is the fastest way to drive targeted traffic to your website, which will result in more conversions and an increase in your business’ revenue. We manage and optimize your ads based on your set goals to increase your return on investment.
Google My Business
Reach more customers on Google Search with your Google My Business listing. This is one best opportunity to increase your local SEO.
What is Google My Business?
This platform is free and will not be a replacement for your website. It will actually really complement your existing website as it will provide an identity for your business on Google.
All data provided on your listing can appear on any of the Google platforms, such as Google Search, Google Maps, etc.
This listing will allow you to display all your company information to the public. It includes operating times, contact details and links to your website and social media profiles.
The primary benefit of this listing is to help your business with Local SEO Exposure and helping you to find more local leads for your business.
Your business will also feature on Google Maps, if used correctly, and can thus be another source to find leads.