Google crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We all don’t just trust Google’s results, we rely on them to make decisions throughout the day for every aspect of our lives.
Google Ads is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms such as Facebook, AdWords actually offers advertisers two basic ways to reach potential customers, namely: Google Search Network & Google Display Network.
These approaches are functionally very different, but they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences.
The Google Search Network allows advertisers to show ads to users who are actively searching for the selected keywords. These “text ads” are an excellent opportunity to capture users who are at the research and purchasing stages of the digital sales funnel. Text ads are marked with a small “Ad” tag next to the site URL.
The Google Display Network works differently. Instead of showing ads to users who are actively searching for a product or service online, “display ads” are placed on websites advertisers think their target will be on. Since the users aren’t actively searching for what you have to sell, people are usually less likely to click on banner ads. That being said, sometimes people don’t know what they want until they see it, so display ads can help advertisers get in front of potential customers who might never find your company on their own.
Google My Business is a business listing on Google. It’s also a core element of local SEO.
The key difference between Google My Business profiles and other directories is that your Google business listing can be incredibly detailed, and information from it can be output by Google into a variety of very important places with high online visibility.