SEO stands for Search Engine Optimization and it relates to how your website is optimized so that you rank higher for relevant search terms on Google. Everyone wants to rank higher because the closer you are to the number one search result, the more ‘organic’ traffic you will generate to your website.
Most people are going online before they decide to do business, even those who do not regularly shop online are still using the internet to research their options before purchasing. This means that if customers aren’t finding you online, you’re losing out on offline customers as well. If your competitors are already investing in SEO, they will be leaving you behind if you don’t do the same. And, if they’re not, its an opportunity for you to get the jump on them.